2025 was a year where WIN showed up – and shifted conversations. Across classrooms, campuses and industrial sites, we created practical pathways and real opportunities for women to enter, stay and lead in the sector.
Here’s a look at the standout moments and milestones that shaped our year – and what’s coming next.
Professional development
In 2025, we doubled down on creating spaces for women to grow their skills, test new ideas and step into bigger conversations.
The intent? To lift capability and confidence at every career stage.
Think real-world exposure and real-time growth. And the appetite for learning was loud and clear – from emerging talent to seasoned professionals.
Through our programs, we delivered site tours and workshops, welcoming more than 220 women to these events.
What stood out:
- We delivered a hands-on workshop led by Peter Ferreira from E-Cue at GPT’s Sydney offices. This session helped attendees sharpen their influencing and negotiation skills and build practical strategies to speak and lead with authority.
- We hosted a site tour of Goodman’s mass timber development in Victoria, offering rare behind-the-scenes exposure to innovative and sustainable industrial design.
What we learned:
Interest in professional development isn’t predictable – or linear. We saw women at every level show up, from students and junior professionals to mid-career and senior industrial leaders.
What’s next:
Expect more site tours across landmark industrial developments. We’ll also offer more development opportunities that cater to every stage of career growth.
Schools and universities
This year, we entered classrooms, lecture theatres and expos to give students a clearer picture of what a career in industrial could look like.
We:
- Delivered a guest lecture at Melbourne University for undergraduate property students.
- Progressed conversations to secure long-term collaboration with RMIT, UNSW, Western Sydney University and The University of Melbourne.
- Ran a tailored workshop at UTS to help students explore industry opportunities.
We also built a central register of university contacts and careers calendars – creating a coordinated approach to student engagement for 2026 and beyond.
What stood out:
- We participated in Emmaus Catholic College’s Year 10 careers event to spark early interest in the industrial property pathway.
- We had our first-ever career expo stand at Bond University, a major visibility moment for WIN.
What we learned:
When it comes to engaging future talent, consistency and continuity are key.
We achieve stronger outcomes with coordinated efforts and clear communication, while thoughtful engagement approaches help maximise impact.
What’s next:
Expect stronger partnerships and more sponsored awards and guest speaking programs across universities and schools.
Agency
Our Agency sub-committee focused on refining our scholarship model and sharpening our selection process to create sustainable pathways for women.
We delivered the UTS 2025 Scholarship Program, presented to UTS Property Economics students, and explored more partnership opportunities with The University of Melbourne and RMIT.
What stood out:
- Our inaugural UTS Scholarship Program recipient, Isabella Anello, brought the program to life – adding visibility and credibility to our agency efforts.
- Our early conversations with The University of Melbourne and RMIT secured strong interest in deeper collaboration and future scholarship partnerships.
- We awarded 11 scholarships for the PCA Industrial and Supply Chain Diploma, supporting both emerging and experienced professionals.
What we learned:
Fine-tuning matters – especially when it comes to attracting the right talent.
By sharpening our scholarship selection process, we were able to better support candidates in building long-term agency careers.
It was a reminder that early, targeted engagement creates a stronger pipeline – and sets students up for enduring success in the sector.
What’s next:
The UTS 2026 Scholarship Program will kick off early in the year. Our University of Melbourne partnership is gaining traction, with contractual agreements expected in Q1. And plans are underway for our Annual Agency Lunch in early 2026.
Networking
In 2025, we expanded our footprint, creating powerful moments of connection Australia-wide.
We trialled new venues and formats, and continued to build the kind of spaces for women to be seen, supported and professionally anchored.
And we’re happy to report that we saw strong, engaged attendance and a palpable sense of community at every WIN event.
What stood out:
- We held our first-ever Perth event! This milestone launch confirmed a clear appetite for WIN’s presence in WA.
- Brisbane hit its stride in year two, with standout attendance rates and enthusiasm from peers across the sector.
What we learned:
WIN’s presence and impact is growing.
Across every city, women showed up eager to connect, share experiences and build meaningful professional relationships.
We also learned how much venue choice and atmosphere shape the energy of an event – and how thoughtful planning makes a difference between a ‘good’ and an ‘incredible!’ event.
What’s next:
We’re scheduling an expanded national program of events, with more opportunities for members and industry partners to collaborate, connect and champion one another.
Marketing and brand growth
Our marketing subcommittee focused on amplifying WIN’s voice to strengthen our brand awareness and expand our community across the industrial and logistics property sector.
The goal was simple: show up clearly, consistently and credibly – wherever the industry is.
Over the year, we:
- Welcomed four new member organisations – ISPT, Greystar, Mirvac and AsheMorgan.
- Migrated our database to HubSpot, enabling smarter communications, better engagement tracking and stronger cross-committee support.
- Continued to grow our digital footprint, with steady increases in LinkedIn followers, content engagement rates and website traffic.
- Wrote thought leadership pieces in partnership with industry experts, sharing real-life insight and relevant advice.
- Developed a fresh newsletter template and content ready to launch in Q1 2026.
- Kicked off a full website audit to guide an overhaul and revitalisation later this year.
What stood out:
- Our activation at Bond University’s career expo was a valuable learning curve. It reinforced the impact of clear messaging, eye-catching collateral and confident, well-prepared presenters.
- WIN’s presence at the Property Council’s Industrial Outlook event in Sydney and the FuturePlace Industrial Summit delivered strong visibility – and reinforced our position as a trusted sector voice.
What we learned:
Consistency builds credibility.
When our message is sharp, our materials aligned and our people confident, WIN cuts through. We also saw firsthand how the right systems and tools can unlock better engagement and collaboration across the organisation.
What’s next:
In 2026, expect a more refined marketing toolkit, stronger event activations and even clearer storytelling across every WIN touchpoint – all designed to encourage engagement and ensure impact at scale.
Keen to thrive in industrial? Follow WIN on LinkedIn to hear about our initiatives for professionals and students.
