How the WIN x PCA scholarship is helping women thrive in industrial

Earlier this year, WIN joined forces with the Property Council of Australia (PCA) to offer scholarships for PCA Industrial and Supply Chain courses. 

The goal? To back women with the tools, knowledge and support to grow their careers.

With the program now in full swing, we checked in with three recipients – Caitlyne Parnis, Alice Logan Edwards and Roopika Ramlackhan – to learn how the experience is shaping the way they show up in the industry.

Caitlyne Parnis – Cushman & Wakefield

As an Executive in Cushman & Wakefield’s Brokerage Industrial and Logistics team, Caitlyne Parnis is all about bringing something different to the table.  

So when the opportunity to apply for a PCA scholarship hit her inbox, she didn’t hesitate. 

‘I’m always looking to grow and find new ways to add value as an agent,’ she explains. ‘And this was a great opportunity to broaden my perspective and shift how I approach my work.’

Caitlyne applied and secured the scholarship, landing a spot in the Industrial and Supply Chain Industry Diploma. And it’s been a defining step in her career. 

The course sparked a new interest in supply chain strategy. It also boosted her confidence and helped her tailor her approach to every client.

Now, she’s asking sharper questions, thinking more strategically and feeling more grounded in every conversation.

One of Caitlyne’s biggest takeaways? Just how broad the supply chain ecosystem really is. 

‘I hadn’t fully realised how much industrial property decisions can impact overall supply chain performance,’ she explains. ‘The course has helped me see my role in a completely new light.’

Caitlyne’s advice to other women in the sector? Lean into your network.

‘Don’t feel like you have to figure it all out alone, and don’t be afraid to reach out to others,’ she says. 

‘Whether it’s your team, mentors, peers or organisations like WIN – surround yourself with people who lift you up. It makes a big difference.’

Alice Logan Edwards – The GPT Group

Like Caitlyne, Alice Logan Edwards saw the PCA scholarship as an opportunity she couldn’t miss.

As a Property Manager at The GPT Group, she was ready to take the next step in her career – and she knew this course could help her get there.

‘I wanted to move deeper into the supply chain space,’ she says. ‘And what better way to learn than directly from the people leading the industry?’

What’s stood out most? The real-world relevance. 

‘The course isn’t just theory – it’s written by people who are working in the industry. You’re getting current, practical insights you can apply immediately.’

But the biggest win for Alice has been the connections.

‘This scholarship has opened invaluable doors to networking. And the people I’ve met have been so willing to share their experience and insights,’ she says. ‘It’s helped me grow my confidence and expand my perspective in ways I didn’t expect.’

She’s also grateful for the backing that made it all possible.

‘I wouldn’t have been able to take on the diploma without WIN’s support,’ she says. ‘It means a lot to know there are people out there who genuinely want to see women succeed in this industry.’

Alice has one piece of advice to others thinking about taking the leap: ‘Stay curious. It’s never too late to learn.’

Roopika Ramlackhan – Charter Hall 

For Roopika Ramlackhan, the WIN x PCA scholarship was a chance to dive deeper into her sector – and connect with others shaping its future. 

‘I saw it as a great opportunity to gain more insight into our industry and build connections with peers,’ says Roopika, a Senior Property Manager at Charter Hall. 

Now, midway through the diploma, she’s already seeing shifts in the way she works. 

Roopika explains, ‘One of my biggest takeaways so far is that collaboration is key – and asking questions isn’t a weakness. It’s how you truly understand your client’s needs.’ 

The scholarship has also sharpened Roopika’s career path. 

‘It’s been a real stepping stone,’ she says. ‘It’s helped me strengthen my skills and see how I can add more value to the business overall.’

Now, Roopika is keen to share this message with others navigating the industry: ‘Back yourself. Say yes to opportunities – even if they feel a bit outside your comfort zone. Because confidence grows through action.’

Curious about future scholarship opportunities or ready to join a network of women driving real change in industrial? 

Follow WIN on LinkedIn to stay in the loop.

The 5 game-changing projects reshaping industrial right now

Big ambition. Smarter design. And WIN partners behind the build. These are the common factors behind five of the hottest industrial projects in Australia right now. 

From low-carbon builds to omnichannel hubs, discover how these standout developments are redefining what high-performance industrial looks like. 

1. Kmart’s $200 million Omnichannel Fulfilment Centre in Moorebank

Location: Moorebank Intermodal Precinct, NSW

WIN partner: TMX Transform  

Retail logistics is getting a serious upgrade. 

Kmart Group is investing in a new 100,000 sqm Omnichannel Fulfilment Centre at Moorebank to support the growth of both Kmart and Target across NSW. 

Key features include: 

• Direct rail-to-dock operation to remove trucks from the road and streamline container handling.
• Ability to see over 200 outbound semi-trailer movements per day at peak, enabling rapid fulfilment across NSW stores.
• A high-level gantry walkway allowing staff to move safely between the main office, central control tower and operational workfaces. 

Designed to boost speed, flexibility and efficiency, the facility will modernise operations and scale supply chain capacity. It’s set to go live in late 2027. 

As project management partner, TMX Transform is bringing deep expertise in supply chain infrastructure to this transformative development. 

The result? A smarter, faster distribution model – and a new benchmark for tech-enabled retail logistics. 

2. The Melbourne Intermodal Terminal in Somerton

Location: Somerton, VIC

WIN partner: Knight Frank  

Tipped to be Australia’s largest intermodal terminal, the Melbourne Intermodal Terminal (MIT) Somerton is designed to help ease pressure on supply chains and lift freight efficiency nationwide. 

Backed by a $400 million investment and owned by Aware Super, this 45-hectare open-access bonded facility is already under construction. Operations are expected to begin by October 2025.

Featuring 30 hectares of concrete hardstand, MIT is purpose-built to handle high-volume freight with unmatched durability and efficiency.

Its strategic location offers direct rail access to key national freight corridors – linking Melbourne’s Port with Brisbane, Sydney, Adelaide and Perth. It also enhances connectivity to the newly branded Melbourne Intermodal & Industrial Exchange (MIIX), a 99-hectare adjoining Industrial Estate.

As the first signature site for Intermodal Terminal Company (ITC), MIT will streamline freight flows, unlock new capacity – and drive a smarter, greener and more connected national supply chain supporting Victoria’s logistics ecosystem.

3. Realterm’s Industrial Outdoor Storage facility in Chipping Norton

Location: Chipping Norton, NSW

WIN partner: Realterm  

Container capacity is under pressure – and Realterm is answering the call for help.

Its latest project? A 23,000 sqm Industrial Outdoor Storage (IOS) facility in one of Sydney’s most in-demand logistics corridors, purpose-built to absorb growing freight volumes. 

Due for completion in Q1 2026, this site is a standout for two key reasons: 

1. Serious scale: Capacity for 1,700 empty and fully laden shipping containers across the 125-tonne-rated hardstand. 
2. First of its kind: The first speculative IOS facility developed outside of Australia’s ports and intermodals precincts.

With 24/7 operation, located minutes from Moorebank Intermodal and with direct access to the M5 and M7 corridors, this facility is tailor-made for transport, freight and third-party logistics operators. 

This is a bold and strategic response to the growing demand for high-volume freight infrastructure, and a move that shows confidence in Sydney’s logistics future. It also reflects Realterm’s commitment to staying ahead of the curve and delivering investments that keep the world moving.

4. Goodman’s Canopy at Chifley

Location: Moorabbin Airport, VIC

WIN partner: Goodman

Sustainability isn’t seen as a bonus anymore – it’s the baseline. And Goodman’s Canopy at Chifley shows what’s possible when environmental intelligence is built in from the ground up. 

Completed in 2025, this is Goodman’s first development built primarily from timber, reducing embodied carbon emissions by approximately 24% compared to a similar steel-built facility.  

Key features include: 

• 400kW rooftop solar 
• Targeting a 5 Star Green Star Design & As Built Rating
• Smart metering and EV charging infrastructure
• Flexible warehouse and office layouts

This project balances high performance with environmental impact – and forms part of Goodman’s broader strategy to deliver low-carbon logistics in high-demand urban infill locations. 

5. Vaughan’s Hale Platform Milperra

Location: Milperra, NSW

WIN partner: Vaughan Constructions 

Multi-level industrial design is on the rise. And Hale Platform in Milperra is leading the way. 

Delivered by Vaughan Constructions, this 38,000 sqm multi-level facility combines scale, flexibility and efficiency across two warehouse levels and four floors of office space. 

Its key features include: 

• Flexible tenancies from 2,900 sqm to 10,102 sqm
• 30-metre-wide undercover breezeways
• A ramp system for seamless vehicle access

Sustainability is at the forefront, with rainwater harvesting, PV solar and a target 4 Star Green Star rating. 

This project shows how future-facing design looks when done right – optimising space, function and environmental performance, all in one footprint. 

Ambitious, strategic and built with longevity in mind, our partners’ projects are redefining what’s possible in industrial. 

Want to stay ahead of what’s shaping industrial next? Follow WIN on LinkedIn.

From curiosity to career clarity: How mentorship changed Isabella Anello’s path

Isabella Anello didn’t expect industrial to win her over. But now, it’s all she can think about. 

As the first participant in the 2025 WIN x UTS mentorship program, Isabella has just finished placements with our partners CBRE, Knight Frank and Cushman & Wakefield. 

She shares how the experience changed her view of the industrial sector. And helped her land her first part-time, undergraduate job. 

The step that set things in motion

Isabella (Bella) Anello had never dreamt of a career in industrial. Instead, she had her sights set on capital markets and research.

But while studying for her Bachelor of Property Economics at the University of Technology Sydney (UTS), she came across WIN’s new mentorship program – launched in partnership with UTS – and saw an opportunity worth exploring. One that offered:

• Hands-on experience in leasing, research, marketing and client engagement
• Rotating work placements across leading industrial firms
• A $5,000 grant to support her studies

Bella decided to go for it – and was accepted. That step sparked a turning point in her ambitions. 

‘It’s changed my whole perspective,’ Bella says. ‘Not just on industrial, but on how important it is to see more women in this space.’

And she credits the time spent inside three of Australia’s top industrial real estate firms as the key driver behind her shift in mindset and motivation.

Starting strong at CBRE

Bella’s first placement was with CBRE. And from the moment she stepped foot into the global commercial real estate firm, she felt at home.

As one of the biggest players in the industrial space, CBRE delivers everything from leasing services to investment strategy. It could have been overwhelming, but for Bella, it felt surprisingly grounding. 

‘It was a great starting point,’ she shares. ‘I didn’t expect a company that big to feel so personal.’

While assigned to the Central West Industrial team, Bella was encouraged to connect with people across all aspects of the business, including tenant reps, valuers and asset managers.

‘I gained a really broad view of the sector,’ she recalls. ‘I loved seeing how it all fit together, and it made the industry feel so much more dynamic than I expected.’

Bella was also grateful for her mentor, CBRE’s Industrial & Logistics Manager Caris Kinsella, who played a key role in shaping the experience.

‘Caris really cared, and every interaction felt intentional. She genuinely wanted me to learn, ask questions and meet the right people,’ Bella says.

It was the perfect launchpad for what came next.

The turning point at Knight Frank

After two weeks at CBRE, it was time for Bella to move to Knight Frank. 

There, she received what few students ever get: direct access to the people shaping the future of global real estate. Leaders like Alice Crowley, Director of International Capital, who flew in from Singapore just to meet her. 

‘The fact that Alice made the effort to connect with me, face to face… that meant a lot,’ Bella says. 

From day one at Knight Frank, Bella was immersed in the business.

She sat in on the company’s quarterly wrap-up of performance, strategy and vision, and even scored a one-on-one conversation with CEO James Patterson.

The rest of her time at Knight Frank was packed with candid career chats, lunches with senior leaders and visits to the CBD, North and Western Sydney offices.

Bella also walked away with one piece of advice that revolutionised her mindset. 

‘One of the agents told me that it’s not just about a property – it’s about solving a business problem,’ Bella recalls. ‘That really challenged the way I saw industrial agency, because it’s not just about leasing a space. It’s about finding the right solution for a client to help them achieve their next level of success.’

That understanding completely reframed how she saw the industry – and her place in it.

Clarity and connections at Cushman & Wakefield 

Bella’s final stop was Cushman & Wakefield – a global firm known for industrial leasing, capital markets and tenant representation.

By this point, she had found her footing. But this rotation added something new: a front-row seat to how deals are made.

On her very first day, Bella joined an agent’s function in Moorebank, surrounded by professionals from CBRE, Knight Frank and Cushman & Wakefield. 

‘It was kind of wild,’ she says. ‘But really fantastic to see how these firms interact, even as competitors.’

What else did Bella do at this placement? Attended a WIN network lunch, toured Sydney’s west and sat in on client meetings with David Hall, Cushman’s National Head of Industrial.

‘I loved being a fly on the wall,’ she admits. ‘It was fascinating to watch how each professional communicated and built trust.’

All these observations further changed Bella’s perception of the sector. 

‘I didn’t realise how niche the industrial market is,’ Bella says. ‘It’s often seen as a sector of unglamorous dark sheds – but the women I’ve met in industrial are thriving. And it made me realise how important it is to have more of us participating in it.’

One program, three firms, and a whole new direction

Looking back, Bella says the experience gave her everything a quality mentorship should: exposure, connections and above all – confidence.

It also helped her pinpoint what truly drives her: client-facing work, outcome-driven projects and building strong relationships. 

Before the program, industrial agency wasn’t even on Bella’s radar. Now? She’s stepping into a brand-new role at an Australian infill logistics development and fund management firm, Hale – thanks to the connections made during the mentorship. 

Her advice to students considering the mentorship program?

‘Do it,’ she says. ‘You won’t just shadow – you’ll be supported and taken seriously. 

‘I’d do it all again in a heartbeat!’

Keen to start your career in industrial? Follow WIN on LinkedIn to hear about upcoming mentorship and work placement opportunities.

R U OK? Why mental health conversations matter in industrial

Long shifts. Isolated roles. Physically demanding work. 

It’s no secret that life in industrial can be tough. And mental health is one of the biggest safety risks facing professionals in the sector – especially women. 

But in many workplaces, there’s still stigma around speaking up. That’s why the recent R U OK? in Trucks & Sheds National Day of Action event struck a chord. 

We spoke to Naomi Frauenfelder, Chief Executive of Healthy Heads in Trucks and Sheds, on why normalising mental health conversations can change the game. 

Sobering stats of mental health 

Mental health is often overlooked across the industrial sector. But it’s definitely a growing concern. 

According to Safe Work Australia, mental health conditions now account for 9% of serious workers’ compensation claims – almost double what they were a decade ago.

And 48% of workers across transport, postal and warehousing who experienced a mental health condition said their workplace caused it or made it worse.

These are sobering statistics. And while both men and women are affected, women can be even more so. 

‘Women can face additional pressures that may contribute to greater mental health challenges,’ says Naomi Frauenfelder, Chief Executive of Healthy Heads in Trucks and Sheds. 

‘Some women deal with outdated perceptions that industrial is a “man’s job”. Key infrastructure often reflects this, as one of the main issues we hear about again and again is the absence of women’s bathrooms and showers at heavy vehicle rest areas. This means women need to use men’s facilities, which some may not feel safe to do.’

Healthy Heads in Trucks and Sheds is a not-for-profit helping businesses and individuals across the sector create safer, more mentally supportive workplaces. 

And this year, they once again teamed up with R U OK? to lead the R U OK? in Trucks & Sheds National Day of Action event. 

‘This campaign provides people in industry with the tools and confidence to spot the signs a workmate might be struggling – and to ask their workmates how they really are,’ Naomi says.

‘It’s not about fixing their problems; it’s about showing that you care.’

You don’t need to be an expert to care

This year’s campaign theme was R U OK? – No qualifications needed. And it cuts straight to the heart of what stops so many from checking in: the fear of getting it wrong.

But the truth is, you don’t need to be a psychologist to ask someone how they’re doing. And you don’t need to have all the answers or say the perfect thing.

You just need to be brave enough to start a conversation.

Naomi explains: ‘By having regular, meaningful conversations about life’s ups and downs, you can help the people in your world feel supported – and encourage them to get professional help before things escalate.’

In busy environments, these conversations might happen on the back of a truck, during a break or even while locking up a warehouse. 

They might be quick. They might feel awkward. But they matter.

And it’s often in such small, human moments that someone who is struggling might finally feel safe enough to speak up.

‘A conversation could change a life,’ Naomi stresses. ‘And we all have what it takes to ask, “are you okay?”’

How leaders – and colleagues – can step up

When it comes to mental health, culture is built from the ground up. 

And everyone has a role to play – from CEOs to contractors. 

But how do you start the conversation? How do you approach it without making things uncomfortable? And what’s the best way to check in with someone at work? 

For leaders, you can start by:

• Creating an open and supportive environment where conversations about mental health are normalised
• Providing access to helpful tools like the Healthy Heads App, which offers digital mental health support
• Ensuring teams are equipped with mental health training so everyone knows how to look after themselves and support others

For workers, small actions can make a big difference:

• Learn the signs of mental health distress, and have the confidence to ask R U OK?
• Use the ALEC acronym to guide conversations: 
  • Ask how they’re going
  • Listen without judgment
  • Encourage action to seek support
  • Check in later to show you care

Support doesn’t need to be perfect – it just needs to be there.

Keeping the conversation going

Every industrial workplace has the potential to become a space where mental health is valued and conversations are normalised. 

That’s why R U OK? in Trucks & Sheds is a powerful event. Because it serves up the reminder that looking out for each other shouldn’t just happen once a year. 

‘It sets an example for others to follow, as well as helping to create a culture where employees feel safe and empowered,’ Naomi says. 

This year, we were proud to see a couple of our WIN partner organisations participating in the R U OK? in Trucks & Sheds initiative:

• ESR Australia & NZ hosted breakfast events and started meaningful conversations over coffee nationally. 
• GPT delivered hundreds of cupcakes and shared resources with their customers. 
• Charter Hall hosted a BBQ lunch for the CEVA team in Queensland, with guest speakers from R U OK and Healthy Heads.

The tools are here. Support is growing. And this movement is reaching more sites, teams and individuals than ever before.

Together, we’re building safer, stronger, more human workplaces.

Access free resources, posters, conversation guides and more via the R U OK? in Trucks and Sheds Toolkit.

Want more inspiring stories about industrial? Follow WIN on LinkedIn for insights and updates.

The gender pay gap: Why construction, real estate and manufacturing are lagging behind

The numbers are out – and the gender pay gap in Australia is still wide.

According to the Workplace Gender Equality Agency’s (WGEA) latest report, women earn just 78 cents for every dollar earned by men. 

In construction, real estate and manufacturing? The gap is even wider.

At WIN, we see this as a chance to do better. To build fairer and stronger businesses in a sector that has the power to champion equality. 

Here’s what needs to change.

The numbers behind the gap

According to WGEA’s latest report, Australia’s gender pay gap now sits at 21.8% – meaning women, on average, earn $28,425 less than men each year.

That’s a slight increase from last year’s 21.1% gap, largely due to the inclusion of CEOs and executives in this year’s data for the first time.

But the trend is heading in the right direction – with a 0.6% improvement on last year when comparing equivalent roles. So, there’s progress – but it’s slow. 

And in industrial sectors, it’s even slower: 

• Construction: 25.3% gap
• Real estate: 21.2% gap
• Manufacturing: 14.2% gap

These are among the highest gender pay gaps in Australia. 

One key driver? Industrial remains heavily male-dominated, especially in senior roles.

The WGEA data shows men are almost twice as likely to be in the top pay quartile, while women are overrepresented in the bottom.

But change is possible, and we know many businesses are already leading the way.

What progress looks like in practice

In recent years, we’ve seen a genuine shift across parts of the industrial sector.

There’s growing awareness that equity isn’t just about salary, but total remuneration. At WIN, we’re pleased that a number of our partners are setting a new standard:

• Cushman & Wakefield has appointed several women to top executive roles globally, including ANZ CEO Noral Wild. The company has also introduced flexible work policies, inclusive hiring practices and regular pay equity reviews.
• Charter Hall is proactively addressing gender pay gaps through annual remuneration reviews and has women leading in key executive roles.
• CBRE is investing in programs to attract, retain and promote female talent at every level.
• Frasers Property has been named a WGEA Employer of Choice for Gender Equality and continues to build inclusive leadership into its culture.
• Dexus and ISPT have published gender equity strategies and aligned themselves with external benchmarks.
• Knight Frank and Greystar are driving cultural change through formal DEI policies and flexible work frameworks.

These are promising signs of progress, and momentum is building. 

But for real change to happen, these examples must become the norm across our sector – not the exception. 

Addressing barriers head-on

In many workplaces, women appear to be paid equally on paper. But when you look deeper – at bonuses, commissions, superannuation and leadership pathways – the picture changes.

So, what’s standing in the way of true pay parity? 

Part of it stems from legacy mindsets – outdated assumptions about women’s availability, pressure tolerance or emotional resilience. These biases influence who gets offered roles or fast-tracked into senior leadership.

Then there’s the issue of recruitment and promotion.

Many organisations still favour candidates ticking every box. But this model inadvertently disadvantages women, who are statistically more likely to self-select out unless they meet all the criteria.

Often, the barriers are invisible: outdated pay systems, bias in performance reviews, and rigid work structures that penalise those with caregiving responsibilities.

So, how do we move forward?

The blueprint for change

If we’re serious about closing the gender pay gap in industrial, we need to rethink how we define work, leadership and equity. 

Here’s how to start:

• Challenge mindsets: Let go of legacy assumptions about women’s capacity, availability or ambition.
• Fix pay systems: Review the distribution of bonuses, commissions, superannuation and parental leave. Close the gap in total remuneration, not just base salaries.
• Benchmark roles, not people: Base pay on the value of the role, not who negotiates hardest.
• Redesign leadership pathways: Prioritise women for roles in operations, finance, logistics and C-suite – not just in support functions.
• Back it with real support: Mentorship, sponsorship and strong peer networks are critical to helping women rise – and stay.
• Create space through quotas: Sometimes we need to shift the structure before the mindset follows. Quotas can help rebalance leadership – but real inclusion must follow.
• Shift ideology through education: Women don’t need to tick every box to be ready – and men need to recognise and acknowledge the systems working in their favour. Equity begins with awareness.
• Partner with organisations like WIN: Engaging with industry networks that champion equity helps drive accountability and fast-track change.

The legacy we’re building

Change is happening. But without further intentional action, we risk embedding a new generation of inequality.

At WIN, we’re here to create an industry that’s not only more equitable, but more sustainable, innovative and resilient.

So, here’s our call to action:

Examine your structures, pay systems and leadership pipelines. Keep pushing for transparency, accountability and meaningful reform. 

Above all, speak up. Step forward. And support one another.

The future of industrial is being built right now. Let’s ensure it works for everyone.

Want to help build a more equitable industrial sector? Follow WIN on LinkedIn to stay informed, share the message – and help bring others along.

Meet our inaugural Scholarship for Women winner, Georgina Abou Hamed

Georgina Abou Hamed isn’t your average industrial property student.

She’s one of only a handful of women in her course – a sharp reminder that gender equity in our sector is still a work in progress. 

But change is here. And Georgina is part of it.

As the first recipient of the WIN Scholarship for Women, launched in partnership with Western Sydney University (WSU), she’s ready to help shape the future of industrial. 

Here’s what inspires her – and what she hopes to achieve next.

Finding her path – and owning it

Georgina didn’t grow up dreaming of a career in industrial property. 

Like many students, she left high school without a clear plan.

‘I spent years feeling confused about where I was going,’ she admits. ‘Everyone else seemed to have it figured out – I didn’t.’

Fortunately, Georgina knew her strengths: numbers and a strong work ethic. This made a business degree the logical next step. So she enrolled in the Bachelor of Business at WSU – and discovered the option to major in property.

‘The variety drew me in,’ she says. ‘There are so many directions you can take with this degree. And for someone like me – who was still figuring things out – it made sense.’

Then came WIN’s scholarship for women, which awards recipients $22,500 over three years.  Georgina applied. Got it. And things just started falling into place.

‘It felt like a sign that I was on the right track,’ she recalls. ‘And I felt committed to this career path.’

Now in her second year, she’s never felt more certain about her future.

Playing the long game

At WSU, Georgina is exploring everything from valuation to feasibility. 

She’s learning the mechanics behind how properties are planned, costed and brought to life.

And while she hasn’t stepped into the industrial property world just yet, she’s already sharpening transferable skills in her current banking role.

That exposure, paired with her studies, has helped Georgina zero in on what she really wants.

‘I love looking at bigger pictures – understanding how a project comes together, how decisions are made and how value is created over time,’ she explains. ‘And one day, I’d like to run my own firm and create spaces that influence how people work and live.’

It’s a big goal. But with the support of the scholarship behind her, Georgina’s got the confidence to chase it.

Making space for women to thrive

Today, female agents comprise less than 4% of total industrial property agents Australia-wide. And while more women are studying property, the numbers still aren’t where they should be – as Georgina can attest. 

‘It’s very male-dominated, and that can be taxing at times,’ she admits. ‘I would love to see more women in my course, but that’s not the reality right now.’

At WIN, we’re working to change that.

Through mentorship, education and initiatives like the WIN Scholarship for Women, we’re breaking down the barriers that have historically made industrial feel out of reach for women.

Because we see the value women bring to the sector. And Georgina agrees.

‘We bring different perspectives and ways of thinking,’ she explains. ‘I think women naturally approach problem-solving differently, and that’s so important in an industry like this.’

Georgina hopes that, as more women enter the sector, the culture will continue to shift.

‘I want to see a future where women don’t have to be the only one in their course or their workplace,’ she says. ‘We deserve to take up space.’

Empowering the next generation

As part of our mission to shift the narrative on female representation in industrial, we’re increasing efforts to: 

• Engage with high school students to raise awareness about industrial early
• Partner with universities to support women studying industrial property
• Make industrial careers more visible and accessible

For Georgina, our impact has been immediate. ‘Aside from cementing my decision to pursue this path, the financial support from WIN and WSU has eased some pressure,’ she says. 

Her advice to other young women considering a career in industrial? 

Don’t hesitate – and don’t let the male-dominated landscape scare you off.

‘Being female makes you different,’ she stresses. ‘So use it to your advantage. Bring a new perspective and show them you’ve got what it takes.’

Georgina knows how easy it is to question your place and second-guess your voice. But she’s also learned to back herself and trust her skills.

‘Show them why you’re important – and that you’re capable and ready to do the work,’ she says. ‘Being a woman shouldn’t define how you’re seen.’

It’s time to remove barriers and create space for women to thrive in industrial. And Georgina is proud to be part of that change. 

‘We need more women in the room,’ she says. ‘And I’m ready to take up that space.’ 

Looking to kickstart your career in industrial? Follow WIN on LinkedIn to hear about opportunities at your school or university.

Starting a family? Here’s what every industrial mum-to-be must know

Industrial is stepping up when it comes to parental leave, with real progress shaping more supportive workplaces for women.

But navigating this time can still feel overwhelming – especially with the myriad of policies out there.

Industrial leaders Stephanie Petrevski and Kate Smith share their tips for ensuring parental leave works for you and your career.

Navigating motherhood on the industrial frontline 

When Stephanie Petrevski found out she was pregnant for the first time, her emotions were mixed.

‘I was nervous about what to expect,’ Stephanie, who is the National Asset Manager at Charter Hall, recalls. ‘There was no shortage of support, but I still worried about how my career would be impacted.’

At the time, Stephanie’s team was experiencing rapid growth, with more women joining the company. But balancing parenting with a rapidly evolving industrial career was still a relatively new concept, and Stephanie was one of the first in her department to go on maternity leave. 

Her experience is a common one in a traditionally male-dominated sector that’s improved on parental leave – but still has progress to make.

What’s the state of parental leave in industrial?

Parental leave policies across the industrial sector have made strides in recent years. For example, benefits like 16 to 22 weeks of paid leave (depending on your employer), ongoing super contributions and childcare allowances are becoming mainstream.

At WIN, we’re proud to see that many of our partner organisations are leading the way:

• Charter Hall offers ongoing superannuation contributions for unpaid leave, as well as shorter workweeks and remote options for returning parents.
• ESR Australia provides up to 22 weeks of paid parental leave for primary carers, flexible work arrangements and a Kids at Work initiative to foster inclusivity and balance.
• Goodman focuses on flexibility, offering remote work setups and partnering with Circle In to support parents with tools for navigating family life.
• GPT offers 22 weeks of paid leave, childcare contributions and parental leave coaching, with super contributions continuing even during unpaid leave.
• TMX offers paid parental leave, along with flexible working arrangements such as shorter work weeks and adjustable hours.

While these firms are driving progress, there can be variances across the board. 

As Kate Smith, Asset Manager at ESR, explains: ‘It’s wonderful to see businesses across the industry better support parents. But you need to understand the level of support you’re entitled to when planning a family.’

With this in mind, here are 6 proactive steps you can take to ensure a smooth transition to and during motherhood.

1. Research available benefits and support as early as you can

Starting or growing your family is an exciting chapter – and being informed about your parental leave options can help you make the most of it.

Begin by understanding your company’s policies. Look at what’s offered in terms of paid leave, super contributions, and flexible work arrangements. You might also find extra benefits through your workplace agreement or award – so it’s worth digging a little deeper. 

‘Employers are becoming more open to flexible work arrangements for primary carers of all genders,’ Kate shares. ‘So, it’s important to know your workplace policies and ask questions to create a solution that is best for your family.’

And if you’re still in the early stages of family planning, it’s a great time to consider whether your current workplace supports your long-term goals. Some companies offer standout parental policies – just remember that certain benefits may come with minimum service periods. So, plan ahead, to make the most of what’s available.

With the right knowledge and a bit of planning, you can feel confident about stepping into this new season of life.

2. Ask other women in your organisation for advice

The best advice often comes from those who have lived experience. So, don’t be scared to lean on the women around you.

Seek out colleagues who have taken parental leave and ask them about their experiences. Ask them what worked, what didn’t and what they wish they’d known. 

‘It’s important to have good people around you, uplifting you,’ Stephanie says. ‘So speak to the women around you who have been on the parenting journey.’

Beyond work, joining women’s networks or employee resource groups will help you build additional connections. You can ask for tips on juggling career and parenting, managing leave and making the return-to-work transition smoother. Their insights can give you an edge when talking to HR or management. 

And remember: knowledge is gold. So, use it.

3. Open the dialogue with HR and your manager

Driving the conversation with your manager is essential. Don’t wait for your employer to set the tone – schedule a meeting with your boss or HR.

‘Reach out to your manager and be honest and clear on your wants and needs,’ Kate says. ‘This knowledge will help you hold a positive and open conversation.’

Share your career aspirations to show you’re in it for the long haul and discuss how the business can support your goals. Don’t rule out tailored options like job-sharing, phased returns or remote work arrangements. The more specific you are, the better.

And don’t leave it all to memory – make sure you document your discussions in case you need to refer to them later.

4. Advocate for change if your company’s policies aren’t up to scratch

Change doesn’t happen if we stay quiet. If you want better parental policies, it’s up to you to keep the conversation alive.

Start by researching best practices from top organisations and identify where your company falls short. Spot the gaps, then build your case with data and industry examples.

But don’t feel you must do it alone. Collaborate with colleagues or employee networks to amplify your message. Because there’s power in numbers.

Our tip? Frame your suggestions as opportunities that benefit both employees and the business. Win-win scenarios are far more likely to gain traction.

5. Keep in touch while you’re away

When you’ve recently welcomed a newborn, staying connected with work can be tough. But keeping ties strong can make your return smoother and less daunting. 

You could do this by: 

• Opting into company updates and newsletters
• Scheduling informal check-ins with your manager to keep communication open about your return to work
• Attending professional development or industry events to keep your skills sharp

Lastly, don’t forget your colleagues! Maintaining those relationships will make your transition back a natural step.

6. Join WIN

Groups like WIN are invaluable for connecting with others who understand the challenges of balancing work and parenting. 

‘I received huge support through the WIN network when preparing for my maternity leave,’ Stephanie shares. ‘The women within the network, many of whom had their children when policies were almost non-existent, gave me so much advice and comfort.’

Now expecting her second child, Stephanie feels grounded and excited about growing her family.

‘I know what to expect when I return – that my career won’t be limited and the support offered is genuinely there and available,’ she says.

So, if you’re feeling a little isolated during this incredibly special time, our community can offer you the strength and insight you need to keep moving forward.

Our last piece of advice? Be strong – but also kind to yourself. Because balancing work and motherhood is often mental as much as logistical.

As Kate puts it: ‘Remember you’re not the first or last woman in industrial to navigate this. It’s hard work, but we really can have it all.’

Want to hear more inspiring stories about the incredible women in industrial? Connect with WIN on LinkedIn.

From application to offer: A recruiter’s guide to landing your dream job in industrial

It’s no secret that the industrial property sector is booming. And with opportunities expanding rapidly, 2025 could be your year to make a tactical career move.

The key to snagging that dream job? Knowing how to correctly position yourself so you rise above the rest.

We joined forces with Nikita Jenkin, Associate Director of Property Development and Marketing at Scouted Recruitment, to share our top tips for landing your next big role.

A strategic approach to career growth

The industrial property sector is experiencing a powerful surge in growth. We know that.

Warehousing, logistics and supply chain infrastructure are in high demand. And with the global market expected to be worth $131.57 billion by 2028, it’s a secure and rewarding place to expand your career.

‘If you get the chance to move into industrial or pivot within it, you should definitely take the leap,’ advises recruitment specialist Nikita Jenkin.

But competition is fierce – especially for specialist senior roles and within niche areas like acquisitions, portfolio management and development management.

So, with that in mind, how can you ensure you stand out?

First, strengthen your network

In 2025, your networking skills will be what puts you ahead of your competition. And according to Nikita, LinkedIn is where it’s at.

‘LinkedIn is like an industry notice board,’ she explains. ‘It’s where companies post available jobs, invitations to events and industry news. If you’re not on it, you’re missing out!’

The social platform also puts your experience and skill set in front of the right people, which is why hiring managers, recruiters and industry leaders often use it to seek out talent. So being active on LinkedIn is key.

‘Don’t be afraid to message recruiters directly,’ Nikita says. ‘I’ve placed candidates into roles who initially came to me through a LinkedIn message. It’s a proactive way to find your next job.’

Other strategic ways to use LinkedIn include connecting with peers, competitors and industry groups like WIN. You can also follow top and emerging businesses, engage with their posts and share industry updates.

And don’t forget to refresh your own profile! Ensuring your professional history and achievements are up to date is a good start.

Here’s how to enhance your profile even further:

If you’re an aspiring leader:

• Highlight times you’ve led initiatives, improved processes or influenced outcomes in your profile and posts. Where possible, include photos or links to showcase your impact.
• Share insights on leadership trends or innovation.
• Repost a link or achievement from other industry leaders and start a discussion on the topic.

If you’re between jobs:

• Follow industry recruiters and talent acquisition specialists at your target companies, and engage with their content.
• Connect with professionals at companies you’re interested in, engage with their posts and stay up to date with their projects.
• Post that you’re looking for new opportunities or set your profile to ‘open to work’.

If you’re shifting into industrial for the first time:

• Follow industry leaders (hint: you can find many of them in our committee!).
• Study the career paths and advice of others who’ve already transitioned into the field.
• Join relevant LinkedIn groups and RSVP to networking events. Your active and consistent interest will get you noticed!

Next, fine-tune your CV and cover letter

When applying for your next job, your cover letter and CV will be the cornerstone of your application.

They reflect your strengths, abilities and commitment to your previous roles.

And one of the best ways to stand out? An impressive and consistent career history.

‘Having managed a project from end to end gives you an edge in the development world,’ Nikita explains. ‘Especially in your earlier years, moving roles too frequently can weaken your CV over time and have hiring managers question your stability as a future employee.

‘If you’ve had multiple roles within a short time frame, make sure to address that – transparency will alleviate the hiring manager’s concerns.’

When crafting your CV, highlight your project experience in detail. Name the assets you’ve worked on, and list the specific stages of the development cycle you were part of.

‘Forget the myth of the 2-page limit for your CV,’ Nikita advises. ‘Include everything and anything that’s relevant to the job you’re applying for’.

‘But keep it readable and leave out the fancy fonts and colours – the content should speak for itself.’

In contrast, keeping your cover letter short and sharp is the way to go.

‘If you’re asked to include a cover letter, make sure it directly addresses the role you’re applying for and highlights any project experience that will be relevant to that organisation.’

Here are more CV tips from Nikita:

If you’re an aspiring leader:

• Highlight your leadership experience, including team management or mentoring.
• Quantify achievements with metrics like budgets or project outcomes.
• Express your readiness and desire for more responsibility in a personal summary.

If you’re between jobs:

• Tailor your CV to the company’s needs and values.
• Highlight your adaptability by showcasing projects you worked on that were beyond your core responsibilities.
• Include your relevant certifications, training and industry participation on your CV.

If you’re shifting into industrial for the first time:

• Explain your desire and motivation for shifting careers in your personal summary.
• Emphasise your transferable skills, like stakeholder management or problem solving.
• Enrol in short courses or certificates and list them as ‘currently undertaking’ in your resume’s education section.

How to master a job interview

So, you’ve landed a job interview for your dream role. Now it’s time to prove you’re the right fit.

Nikita’s advice is simple: be prepared, brush up on your industry knowledge – and let your personality shine.

‘Know your experience, know the company and be ready to discuss your projects in detail,’ Nikita says. ‘Understand the scope and challenges of your past projects – and be prepared to explain how they relate to the role you’re applying for.’

Nikita also recommends examining how your skills align with the company’s values and goals. To do that, research the company’s mission and recent projects to demonstrate your understanding of its priorities.

But beyond ticking technical boxes, it’s crucial to let your personality come through.

‘People hire who they like,’ Nikita explains. ‘Engage in some small talk to start and set the tone, ask your interviewer questions and don’t be afraid to show your confidence.’

And remember: first impressions matter. Arrive early, know the name of the person you’re meeting and plan your attire in advance – smart casual is often a safe bet.

Here are a few more tips to get you interview-ready:

If you’re an aspiring leader:

• Be ready to discuss times you’ve shown leadership by solving problems or influencing outcomes.
• Showcase your strategic thinking by talking about what you would do if successful in the role. This demonstrates your readiness to take initiative.
• Highlight how you manage others, and how you can contribute to the company’s long-term goals.

If you’re between jobs:

• Show your knowledge of the company. Research its recent projects, values and goals.
• Practise your interview with a friend, family member or professional mentor.
• Plan your own questions to ask on topics like culture, team dynamics and the company’s growth plans.

If you’re new to the industrial property space:

• Be ready to explain your motivations for a career shift – and how your skills or education align with the new field.
• Use examples of past achievements to show the value you can bring to the company.
• Discuss times you’ve learned new skills or adapted to challenges in new settings.

Nikita’s final tip? Work with a recruiter

It has to be said: navigating a competitive job market is just easier with a recruiter in your corner.

They can streamline the job-hunting process, offer insights into the hiring companies and often have access to unadvertised roles.

They also have relationships with decision-makers at major firms, which they can use to get you in front of the right people.

‘Working with a recruiter can really open doors,’ Nikita says. ‘You just need to find the right one for you.’

Look for someone who’s interested in your career goals and what you want in your next role. Remember, a great recruiter will not only match you with opportunities but also provide guidance on your resume, interview preparation and salary expectations.

With the right recruiter by your side, you can approach the job market with confidence – and maybe even land your dream role faster than you thought possible.

Ready to find your next role? Connect with WIN on LinkedIn to hear about opportunities at our member organisations.

Ready to jump into industrial? These courses will get you there

A career in industrial property is dynamic, fulfilling and expansive.

And with the sector enjoying accelerated growth, now is the perfect time to get involved.

Whether you’re drawn to property development, asset management – or something in between – there are plenty of pathways available to you. And they all begin with getting the right credentials under your belt.

We’ve curated a list of the top-rated courses to get you started.

Pathway 1: Development or Project Manager

In industrial property, Development and Project Managers are like 2 sides of the same coin.

Both roles are key to building industrial properties and managing the teams that bring them to life. They also work with companies overseeing facilities post-completion – whether on behalf of clients or their company’s portfolios.

But although both roles complement each other, they are distinct.

Development Managers are strategists. They oversee the entire lifecycle of an industrial project – from scoping land and securing council approvals to overseeing leasing and handover. They think big picture and ensure that the development aligns with broader business goals.

On the other hand, Project Managers focus on the nuts and bolts of bringing a development to life. Once a project gets the green light, they handle the detailed briefing, design and delivery phases. In short, they’re on top of day-to-day construction activities, managing risks and onsite challenges to ensure timelines and budgets are met.

While these roles hold separate responsibilities, their educational backgrounds closely overlap. So, if you see yourself thriving in one of these roles, here are the courses to get you there.

For undergraduates:

The Bachelor of Business at UTS will give you a well-rounded foundation in business and the practical skills relevant to both Project and Development Management.

For postgraduates:

The University of NSW’s Master of Construction Project Management is tailored for those looking to lead in property development.

Pathway 2: Asset Manager

Have you ever wondered who takes care of a company’s long-term profits? Enter Asset Managers.

In industrial, Asset Managers work for organisations that invest in real estate. Think real estate investment trusts, property development companies, private equity firms, investment funds and corporate real estate departments.

Instead of individual projects, they are responsible for the long-term strategic performance and profitability of an entire property portfolio, overseeing leasing and investment decisions to enhance long-term value and returns.

An asset manager role suits someone who thrives on strategic decision-making and relationship-building. So, if you enjoy analysing market trends, maximising property value and balancing profitability with long-term growth, this could be the career for you.

Here are the courses you need to check out.

For undergraduates:

The Bachelor of Property Economics at The University of Technology Sydney provides a solid foundation for entering the asset management sector.

The Bachelor of Property and Real Estate at Deakin University covers specialist fields, including industrial property. It’s another great starting point for aspiring Asset Managers.

If you’re more interested in property valuation and investment strategies, the Bachelor of Business/Commerce (Property) at Western Sydney University is a great fit.

For post-graduates:

If you’re a professional looking to upskill, the Master of Property Development and Investment, offered at the University of Technology Sydney and Western Sydney University, will give you comprehensive skills in asset and maintenance management.

Pathway 3: Property Analyst

If you’re interested in the financial and reporting side of property management, studying to become an Asset Analyst – also known as a Property Analyst – is a great option.

Unlike Asset Managers, who drive strategic decisions, Analysts focus on crunching the numbers for industrial property portfolios. They work for real estate investment trusts, property management firms, corporate real estate departments and consulting firms.

Their main responsibilities include market research, financial modelling and analysis and feasibility studies – all of which shape sound investment decisions.

This is a great career if you:

• Love working with data
• Have a keen eye for financial details
• Enjoy using your analytical skills to shape smart investment strategies

So, if you’re dreaming of stepping into a role like this, consider these courses.

For undergraduates:

The Bachelor of Property, Development, Investment and Valuation (Honours) at RMIT University will equip you with current technical skills while developing your critical thinking, research and analytical abilities.

Melbourne University’s Bachelor of Design, with a major in Property, is another solid option. It will teach you to understand all aspects of land and buildings, including feasibility, funding, investment potential and occupation.

For post-graduates:

If you already have a qualification and are ready to level up, check out the Master of Real Estate Investment at UTS. It’s designed for property experts who want to explore the competitive global investment scene.

Need something less specialised? Don’t overlook the Master of Banking and Finance at Monash University. This program will give you a solid grip on financial principles that can be tailored for any industry – including real estate.

Pathway 4: Sales and Leasing Agent

Property Agents are the heart and soul of industrial real estate, connecting tenants with landlords and vendors with buyers.

They showcase industrial properties, manage leasing and sales, and negotiate agreements. On top of that, they:

• Oversee marketing
• Coordinate maintenance
• Ensure regulation with compliance

Many property agents choose to work for real estate agencies, property development companies and consulting firms that specialise in commercial or industrial properties.

So, if you love building connections and closing deals, a career as a Property Agent could be a great fit. Ready to join their ranks?

For undergraduates:

Start your journey with the Bachelor of Business and Commerce (majoring in Property) at Western Sydney University.

Or, if you’re looking for simple, hands-on training, the Certificate IV in Property Services (Real Estate) from the Australian Salesman Training Co. provides the practical skills to kickstart your career.

For post-graduates:

Check out the Graduate Certificate in Property at RMIT. This program dives into management theories and property concepts across sectors.

You’ll be ready for an exciting career in industrial property before you know it!

Pathway 5: Valuer

Valuers determine the market value of assets, which underpins important property decisions. To do this, they analyse data around market trends and property specifics.

Their role also expands to conducting site inspections, preparing detailed valuation reports, and offering strategic advice on acquisitions, sales or refinancing.

Valuers generally work for commercial real estate agencies, financial institutions, valuation firms, or government bodies.

And it’s a great role for you if you have a strong foundation in property analytics, a sharp eye for detail and excellent communication skills.

Here are the courses to get you started.

For undergraduates:

The Bachelor of Property Valuation at TAFE NSW will give you valuable business and networking skills, plus a keen eye for detail.

For a broader knowledge base, the Bachelor of Property Economics at the University of Technology Sydney is a great choice.

For postgraduates:

To develop or expand on your career in property valuation, choose either the Graduate Diploma in Property Valuation at the University of Melbourne or the Master of Valuations and Property Development at Bond University.

Want to begin networking with your future industrial colleagues? Connect with WIN on LinkedIn.

Early starts, warehouses and Lululemon: A day in the life of Janet Joljian

Ever wondered what it’s like to be an industrial property agent?

Meet Janet Joljian, Senior Manager at CBRE in Western Sydney – and a rising star in her industry.

From building networks to closing deals, learn Janet’s tips for thriving in Australia’s most exciting property sector.

4.30 am

I never used to be an early riser, but 4:30 am is now my standard. And although I live with my large Armenian family, I always manage to be the first to catch the light!

After taking a few moments to fully wake up, I walk quietly to the kitchen for coffee before changing into my gym clothes. Today, it’s an all-black matching Lululemon set. It’s comfortable and feminine yet chic – everything I aspire to be.

5.00 am

Exercise is a critical part of my routine. It keeps my mind sharp and sets me up for the day, so my 5 am gym class is non-negotiable, especially because I’m a big foodie. Today, it’s cardio.

After class, I get ready for work. Presentation is everything in my industry, so I like to take pride in my appearance. Today, my fit is a black knitted dress with a matching blazer. Elegant, yet professional.

7.20 am

In the office!

I make another coffee and have a quick bite before diving into the Australian Financial Review’s property section. It’s my daily briefing on the world of real estate – and is the only news I read.

Next, I check my emails. I listed a property for sale yesterday, so naturally, my inbox is full.

8.00 am

More colleagues file into the office and we chat as they walk by.

I’m one of a few females on my team. I’m confident to mention I’ve always felt included and respected. That’s important. In fact, it’s the reason I’ve stayed at CBRE during the length of my career. CBRE exhibits a positive work environment by valuing diversity, promoting inclusivity, and most importantly, upholding principles of respect amongst peers in the workplace.

This also prompts me to reflect on how grateful I am for Women In Industrial (WIN) – and the opportunities it gives me to expand my professional network and share my industry expertise with other women in the sector.

I’m a proud member of WIN’s Agency Subcommittee, where I promote and drive agency as a strong sector of choice for all women. It’s been incredible to help create positive change for women in our sector through WIN.

8.15 am

As soon as the clock hits 8.15 am, I start making and returning calls to clients.

I specialise in the sales and leasing of high-value properties within the Metro West Sydney market. And regardless of the deal’s type or current status, I make it my priority to take action each morning.

Next, I prepare for property inspections. That means confirming times and access, printing listing sheets and building plans, confirming pricing, and reviewing any alternate options to ensure a smooth process throughout the day.

9.00 am

I jump into my car and head to my first inspection. It’s a property in Smithfield with several interested buyers.

Preparation is essential and I never arrive at a meeting unprepared. After all, every detail matters when dealing with sophisticated business owners. They’re experienced and knowledgeable, so I always need to be on top of my game.

It sounds like a lot of pressure and very fast-paced, but I enjoy it because I love connecting with people! It’s at the heart of my job.

When it comes to building relationships, I believe that consistency, transparency and providing a positive experience for clients is everything. That’s what fosters trust and strong connections.

Real estate is a long game – so keeping connections intact is key. And while phone calls are great, real relationships are built face-to-face. That’s how deals get done – not from behind a desk. My business mentor and good friend Elijah Shakir taught me that one.

12.00 pm

I’m back in the office. And after a busy morning, I’ve worked up an appetite. Always something healthy but filling.

As I’m eating, an important client calls. We’ve been working together for several weeks, and they’re on the brink of signing a deal.

But the news isn’t what I’d hoped: they’ve chosen another property.

Real estate is a game of ups and downs. Sometimes, you get knocked back – so you must be resilient and thick-skinned. Luckily, I’ve been able to manage expectations over the years! After all, most obstacles are only temporary.

1.25 pm

I’m in the car again, water in hand (Stanley cup, of course). This time, I’m on my way to metro-west Sydney to show a $600k warehouse rental to a client.

My industry is ever-evolving, so it’s essential to keep up by reading market trends and catering to specific property and client requirements. The current ecommerce boom means tenants are looking for innovative buildings in which they can utilise space to its full capacity. This means:

• High clearance warehousing
• Updated sprinkler systems
• Pallet racking capabilities
• Truck access
• Arterial connectivity

The list goes on…

I pull up to the warehouse 10 minutes early to prepare for the meeting.

Sometimes, being a young woman in this industry is tricky. I’m competing with other agents who have been in the industry for decades – which ultimately means they have long-standing relationships.

I’ve learned that clients love to deal with competent and confident people. So, that’s how I lead every interaction. I’ve also learned that being a woman can work in your favour. We’re naturally more caring and understanding – and that’s a powerful competitive edge.

But above all, I believe it’s about staying true to who you are. That’s how you gain respect in this industry. Authenticity is key, and I enjoy getting to know my clients on a personal level while always remaining professional.

2.00 pm

I’ve just locked up the rental property when a contract from a big client arrives in my inbox. I’ve spent weeks showing this client a dozen different properties, and we’ve finally settled on something perfect.

It’s a big win for my day! But more importantly, it’s an even bigger win for my client! They’ve found the perfect property to grow their business and being part of that is what I love about my job.

2.45 pm

Back in the office, I fire up the phone to chat with more clients. Many of them are mum-and-dad private business owners, and forming a strong relationship is critical to making them feel comfortable. So, I check in with them regularly to see if there’s anything more I can do to assist during the campaign or transaction period.

Next, I make cold calls to attract new business from potential vendors, buyers and landlords. Timing is everything, so I aim for afternoons when people are more receptive.

I’ve spent a lot of time on the phone today. But that’s okay because talking to people is my favourite part of the job. In fact, I’ve found that the most successful property agents are those who genuinely enjoy building relationships.

Industrial property isn’t just about closing deals. It’s about understanding people’s needs, providing value and being available to share your expertise.

3.30 pm

It’s time to start preparing for my next sale listing campaign. My team assistant helps with the preparation and delivery of marketing collateral, while I’m in charge of gathering information about:

• Building size
• Vendor leaseback
• Zoning
• Property particulars
• Competing projects

And any other general information that applies to this property. Accuracy is everything, so I always triple-check all details before we go live.

5.15 pm

Time to head home! But the work isn’t quite done. On the drive home, I make more calls, updating owners on the day’s progress.

This is typically how I end my workday.

6.00 pm

I’m home, meaning it’s time to disconnect from work. But today, there’s an urgent email that I just can’t leave until tomorrow.

Balancing work and my personal life can sometimes be like walking a tightrope, but it’s necessary to be a successful property agent. The key is to make time to rest so you can flourish during the year’s busier periods.

7.00 pm

After dinner, I sit down with my family with a chai tea and switch on Netflix. Our current obsession? Love is blind UK.

Family is important to me and making time to connect with my loved ones keeps me happy and healthy.

9.00 pm

Time for bed. I say a prayer, then climb between the sheets, thankful for my life, my family and my closest friends.

Want to hear more about what it’s like to work in industrial? Connect with WIN on LinkedIn.