From the farm to the boardroom: Meet Noral Wild

Noral Wild’s rise to Chief Executive at a leading global real estate firm is nothing short of remarkable in a traditionally male-dominated sector.

Her passion for property sparked from intense childhood Monopoly marathons with her siblings. Now, as leader of Cushman & Wakefield’s Australia and New Zealand operations, she’s living that love – while championing innovation, equality and sustainability at the highest level.

We asked Noral what it takes to succeed in industrial and how to support other women in rising to the top.

A career and passion inspired by family

Noral Wild’s journey from her roots in rugged country Australia to city boardrooms has been far from conventional. And far from simple.

Growing up on a farm in rural NSW, her fascination with property began with a nostalgic childhood pastime: Monopoly.

‘I had highly competitive Monopoly tournaments with my siblings that lasted for days,’ Noral laughs. ‘My interest in real estate started way back then.’

At 18, Noral embarked on a new life in the city, which marked the beginning of an exciting career journey. Not in property – but in archaeology.

‘I didn’t even know that you could get a Property degree,’ she explains. ‘But when I discovered that they did indeed exist, I switched focus. I realised that I’d finally found the career path that genuinely interested me.’

The industry was fiercely male-dominated at the time. But Noral refused to be deterred, crediting her initial attitude to her two grandmothers.

‘They were great examples of progressive, strong women. Because of them, I never considered gender to be a barrier to anything I wanted to do,’ Noral shares.

Noral’s journey to the boardroom

Noral began her career as a Property Trust Analyst at JB Were. After which, she quickly rose through the ranks at EY and JLL.

At the same time, she ran her own niche construction company, which provided important lessons in her journey towards leadership. In particular, she learned about the tight margins builders faced – and discovered a passion for sustainability.

At every step, there was an opportunity for growth. But the lessons weren’t always easy.

‘The pivotal moments in my career have also been the hardest,’ she explains. ‘They are the times that have helped move me forward the most.’

Along the way, Noral had no shortage of managers to help her thrive professionally. She considers them as crucial to her advancement as a woman in the industry.

‘My managers gave me opportunities and trusted me to do my job – all while providing lots of support along the way,’ she says.

‘This included supporting me to work flexibly when I had my children and wanted to keep working full time. They trusted me to work from home, which at the time, was uncommon.’

A bold leap to Cushman and Wakefield

After 12 triumphant years at JLL, a new opportunity beckoned at Cushman & Wakefield: the role of International Director, Head of Alternatives for the Asia Pacific region.

It was an offer Noral couldn’t ignore.

‘The company’s commitment to innovation and collaboration, as well as its inclusive culture, drew me in,’ Noral explains. ‘It’s a younger company that thinks like a start-up, supported by the benefits that come with being part of a global organisation.

‘Plus, I’d have the opportunity to expand my horizons in a company with a forward-thinking approach to property – and a diverse portfolio of services.’

In her new role, Noral used her impressive expertise in Alternative Investments – a growing sector that includes student accommodation, healthcare, childcare, build-to-rent and specialist disability centres.

But in March of this year – less than six months after taking on the position – Noral was elevated to an even higher role: Cushman & Wakefield’s CEO of Australia and New Zealand.

‘I couldn’t bypass the opportunity to drive strategic initiatives, foster growth and shape the future of the company in a vibrant market,’ she explains.

‘The rapidly evolving nature of Australia and New Zealand’s real estate industry is exhilarating!’

Women leading the way in industrial

The rise of women at Cushman & Wakefield is strong.

Noral’s appointment as CEO coincided with her colleague Natalie Craig’s promotion to head of the company’s Singapore chapter. And globally, it’s led by CEO Michelle Mackay.

This level of female representation at the executive level sets Cushman & Wakefield apart within the industrial property sector.

‘Our appointments send a clear message to women that their voices, experiences and contributions are valued and recognised,’ says Noral. ‘And it reinforces the message that there are no limits to what women can achieve.

‘By having women in key leadership positions, we’re not just inspiring and empowering the next generation of female professionals. We’re fostering a more inclusive workplace culture that benefits everyone.’

Noral’s vision for the future of industrial property

Cushman & Wakefield is growing its female talent pool by nurturing internal talent and providing pathways to brokerage positions.

Noral is eager to continue that approach.

While she acknowledges historical barriers have deterred women from pursuing a career in industrial, she says the company is providing a supportive platform for women.

‘The underrepresentation of women in the industrial property sector can be attributed to several factors, including historical gender biases, cultural norms, and structural barriers within the industry,’ Noral explains.

‘To tackle these issues, leaders need to push for more diversity, equity and inclusion. They should also offer mentorship, support networks and chances for professional growth.

‘This will encourage more women to enter the sector.’

Cushman & Wakefield recently became a WIN member organisation, a partnership that Noral considers a significant step forward in fostering gender diversity.

‘By partnering with WIN, Cushman & Wakefield can actively engage with a network of talented and ambitious women.

‘We’re excited to provide mentorship and professional development opportunities – and support WIN’s efforts to advocate for greater diversity in the sector.’

Want to hear more inspiring stories about women in industrial? Connect with WIN on LinkedIn.

Words of wisdom: The best career advice we’ve ever received

A little advice from a trusted mentor can really pack a punch, particularly for those just starting or changing their career.

So we asked five successful WIN committee members to tell us the best piece of career advice they’ve ever received – and how it’s influenced their professional journey.

What they had to share makes for an inspiring and motivational read.

Stephanie Petrevski: ‘Be authentic’

‘The best career advice I’ve ever received is to always be authentic,’ says Stephanie Petrevski, National Manager of Asset Services at Charter Hall.

‘A male mentor said that to me when I started at Charter Hall 8 years ago – and it was a bit of a lightbulb moment.

‘When I first started out in industrial, I found it hard to fit in. I was the only woman in meetings and often found myself in the middle of conversations I couldn’t relate to, usually about golf or footy!

‘This mentor helped me realise we all bring individual interests and skill sets to the table, and I shouldn’t feel pressured to be one of the boys. Diversity of thinking is key. That’s why it’s so important to get more women into this sector!

‘Now, I’m confident in the value I bring to the team and have been able to build strong, genuine relationships with my colleagues and external stakeholders discussing topics we all enjoy.

‘I’ve paid that advice forward many times. I do a lot of work with students on behalf of WIN, and I always encourage them to follow their passions and be proud of who they are.’

Sass Jalili ‘Differentiate yourself’

‘I was once told it’s a good idea to find a niche for yourself,’ says Sass Jalili, Head of Industrial & Logistics Research Australia at CBRE. ‘I’ve found that to be true.

‘When you finish uni, you don’t really know how many different jobs are out there. So, it’s worth researching a range of industries early on and diversifying your educational background.

‘To use my experience as an example: I did a bachelor’s degree in economics. But when I graduated, I realised there must be thousands of economics students across the country all applying for the same jobs, so I decided to complete a master’s in something more specific.

‘I eventually settled on supply chain logistics – a field I hadn’t heard of before. It was a bit of a risk, but it served me well because it equipped me with a specialised skillset that set me apart from my peers.

‘If you’re just starting out, my advice is to explore lesser-known industries and find a niche that interests you. Educate yourself on how that field operates by reading industry reports and investigating the big companies in that field.

‘Then, connect with relevant people from those companies on LinkedIn. See if they’d be willing to hop on a call so you can learn more about the industry and what you need to do to break into it.

‘If you get that far, make sure you’re prepared. You want to demonstrate that you’re informed and proactive.

‘You never know – if you make a good impression, they might think of you when a role comes up in their team.’

Camilla Bradley: ‘Stay curious’

‘Some advice that’s stayed with me over the years is never stop learning,’ says Camilla Bradley, Executive Funds Management & Capital at LOGOS Group.

‘We’re told to study hard at university, but what about after? Staying curious throughout your career allows you to adapt and develop your thoughts and ideas.

‘Not all learning has to be structured. You can upskill in many ways, and the pathway doesn’t need to be linear. For instance, my curiosity about Global Capital Markets led me to work overseas in London. Here, I gained practical experience and built long-lasting professional relationships.

‘I also think it’s important to listen. Most successful people I’ve known do more listening than talking.

‘I sit on the WIN schools and universities subcommittee and encourage students to be proactive about learning and get as much experience as possible.’

Maria Russo-Fama: ‘Be courageous’

‘My mother always told me to be courageous,’ says Maria Russo-Fama, Director of Client Services for Australia & New Zealand at Cushman & Wakefield.

‘When I started out in construction, it was a tough time to be a woman in the industry.

‘There wasn’t a huge volume of work around and the men already working in the field were very territorial. But my upbringing gave me the courage to try, fail, learn and grow.

‘I persevered and worked hard to learn the technical skills I needed. In the end, that paid off – I did a good job and earned the respect of my peers.

‘When it was time to make the move to corporate, I carried that philosophy forward. I was scared to make the transition, but I knew it was the best move for me and my family, so I made it work.

‘That’s the best advice I could give to anyone facing a career challenge.

‘Be brave and just go for it!’

Mandy Spek: ‘Don’t be afraid to fail’

‘My first boss taught me that it’s okay to fail, which was such an important lesson,’ says Mandy Spek, Asset Manager at ESR Australia.

‘I’ve always been a perfectionist. But I think that’s normal for most people starting out in their career – because you want to make a good impression.

‘When I started in property, I delivered a project presentation to a fund manager who found a discrepancy in my financial calculations. He talked me through where I’d gone wrong and asked me to do it again.

‘I felt really bad about it. But he assured me that we learn far more from our mistakes than our successes. Ultimately, it was worth making that mistake early on so I could learn what not to do moving forward.

‘From that moment on, I internalised that message. I’ve learnt that failing is an important part of success because it allows you to develop a more holistic skillset.

‘Everyone’s scared of making mistakes, but that’s where growth comes from.’

Want more career insights? Follow WIN on LinkedIn to hear from women thriving in the industrial sector.

How to start working in industrial: A guide for women at every career stage

A career in industrial is many things. Collaborative. Dynamic. Rewarding.

So it’s no wonder more and more women are turning to the sector – either to kick off or switch up their careers.

We sat down with Jessica Topelson – Development Manager at Vaughan Constructions and WIN committee member – for her insights on how to get into industrial at every stage of your career.

But first, what kinds of roles are available in industrial?

‘Industrial’ is a banner term for numerous industries, roles and career pathways, like:

Understanding all the pathways industrial includes may take some time. But one thing is clear: it’s integral to the economy. In other words, it’s only going to grow.

This makes industrial a secure, stable industry to forge your career. And with ample opportunity to ascend to leadership roles – plus the growing demand for women in the sector – now’s the perfect time to join.

‘The industrial sector continues to be one of the best-performing property sectors in Australia and globally,’ explains Jessica. ‘We’re seeing a lot more women choosing to come into industrial.’

So, whether you’re just starting your professional journey or want to make a mid-career switch, let’s explore how to make the move to industrial.

High School Students

Jessica believes that high school is the perfect time to build foundational industry knowledge, get hands-on experience – and explore tertiary pathways to help you, or the teenager in your life, reach employment goals.

‘It’s crucial to engage with girls from Year 10, as this is when they’re selecting their subjects – which will determine their tertiary pathways,’ explains Jessica.

‘At WIN, we work hard to educate girls in interactive ways about the rewarding positions they can aspire to within this dynamic industry.’

Here’s how to get started:

• Find work experience in an industrial company. Get a real-world preview of your potential career through work experience – before committing to tertiary study.

Not sure how? Jessica has you covered. ‘Check out WIN’s list of industry partners. Your careers adviser can help you draft a work experience application at one of those companies – and get it into the right person’s hands.’

• Embrace extracurricular programs and events. Your school is likely registered for experiences that show what it’s like to work in industrial – including career expo trips and programs such as Girls in Property. So, find out what’s on offer. And sign up!
• Consider vocational training. Eager to jumpstart your career and develop core skills early? Consider vocational study in a subject like project management alongside your regular schoolwork. After all, these core skills are essential to your success in every
• Plan your degree pathway. Many roles in industrial require a tertiary degree. So, in years 10 and 11, find out which degrees will get you where you want to go. Also, be sure to learn what prerequisites you’ll need for each before you lock in your subject choices.

University Students

Uni is the perfect launchpad for your career – with its mix of theoretical and practical learning. But there are several ways you can take that process one step further:

• Apply for a cadetship program. You’ll get the chance to practise key technical and soft skills as you learn them. You might even get paid or have some of your degree fees covered by your host company.
• Apply to intern at your dream company. An internship is a surefire way to demonstrate your commitment, skills and passion. Plus, it’ll give you a foot in the door for any entry-level positions that open at your host organisation. See WIN’s list of internships for vacancies in your state.
• Participate in industry-related competitions, projects and events. Many companies and associations – including WIN – host or sponsor initiatives that allow you the opportunity to hear from experts, apply your skills and meet mentors. So ask your lecturers what’s on offer. And follow the LinkedIn accounts of potential employers to get a heads-up on new events.

Jessica has one last tip for university students gearing up for a career in industrial.

‘Your job titles might change throughout your career, but some transferrable skills are always in demand. So always say yes to opportunities to become adept at communication, networking, negotiation, problem-solving and time management.’

Graduates

The transition from academia to the industrial workforce can be nerve-wracking. But with the right preparation, it can be exciting too.

To set yourself up for your first year out of study:

• Update your resume and LinkedIn profile. Make sure these are ready to share as soon as your dream grad role opens for applications.
• Apply for graduate programs. Look for programs that offer a clear development pathway and are well supported by senior staff. Your program should be practical and challenging. Jessica says Vaughan’s Constructions graduate pathways are a good reference point.

‘Our programs are built around structured career pathways,’ explains Jessica. ‘We incorporate lots of real-world experience with all the necessary training to help our graduates move up the career ladder in a considered, sustainable way.’

• Leverage your internships for full-time positions. You may be lucky enough to receive a job offer during your internship. But if not, make sure you get back in touch with your mentor at graduation to let them know you’re looking for your first role – and would appreciate any introductions or referrals they can make.

Mid-career Professionals

Got a few years’ experience in another career under your belt – and want to make a switch to industrial? Jessica says it might be easier than you think.

‘You may not have all the technical skills just yet,’ explains Jessica. ‘But your years of transferrable skills will give you an edge when breaking into industrial.’

To make the switch, Jessica recommends:

• Connecting with women already in industrial. Ask what their work is really (We don’t think you’ll be disappointed!) You can also ask them to suggest roles that suit your existing skillset – or offer advice on what skills you need to develop to make the shift.
• Upskilling to fill your talent gaps. Through networking – and online research – you’ll quickly understand what certifications you need to get into your dream role. Then plan to get those qualifications in a way that suits your lifestyle, like online part-time study.
• Leveraging transferrable skills and experience. You may not be able to get that fund management role just yet. But you can use your transferrable skills to apply for more accessible roles while you earn your qualifications. As a bonus, you’ll start building your profile at your new company – and fostering relationships with the people in your dream team.

Want to know more about what it’s like to work in industrial? Connect with WIN on LinkedIn.

‘It’s a no-brainer’: Meet the man on WIN’s committee

Women in Industrial (WIN) was born to highlight the remarkable achievements of women in the sector – and inspire more women to join and stay.

So why involve men in a committee that’s focused on female inclusion?

We spoke to WIN committee member Jack Hansen to find out.

From observation to advocacy

For Jack Hansen, Development Manager at Charter Hall, being surrounded by successful women is nothing new.

‘I was raised by strong women,’ he explains. ‘Two of them – my mum and sister – always worked. So, for me, the idea that a woman can be professionally and personally successful is completely normal. I never thought twice about it.’

Thanks to his experience, Jack knows that achieving gender equality in the workplace isn’t ‘nice to have’. It’s vital. So when the opportunity arose to join the WIN committee, he didn’t baulk.

‘I was immediately impressed with WIN’s work,’ explains Jack. ‘I knew that if I joined, I’d have a chance to engage with new perspectives and opinions – which I find exciting. It was a no-brainer!’

Allies of the best kind

What role can men play in an industry body led predominately by women – for women?

For starters, they can use their relationships with other men to personally advocate for change.

Jack explains: ‘Being male, I don’t think it’s my place to sit and pontificate about what I see as the challenges women face in industrial. But I can listen and learn from my female colleagues – then add to the narrative to inspire men and women to support WIN’s cause.’

Men can also use their titles’ power to act as influential allies – advocating for more women in leadership and improved family leave policies to executive suite decision-makers.

‘I often share the changes we’ve made at Charter Hall in our remuneration, leave and development structures with other leaders. And simultaneously, educate them about the urgent need for change using the findings from WIN’s agency report.’

At the other end of the career spectrum, men can use their experience to educate university students – especially women – about industrial’s dynamic career pathways.

‘Attracting women to industrial is difficult as it has a reputation for being traditionally male-dominated,’ Jack explains. ‘So, creating awareness of industrial as a great career pathway for women is important.’

But there’s one other crucial reason Jack loves engaging with university students: ‘My team at Charter Hall is full of intelligent, accomplished women. I learn from them every day.

‘I can share that experience with students – and let them know that being in a team with a range of skills and perspectives makes you better at your job.’

More than morals

For Jack, championing diversity in the workplace isn’t just about doing the right thing. It’s about good business, too.

‘When I first entered industrial, I noticed a lack of women,’ he explains. ‘And that made me question how accurately we were serving our customers. After all, 50% of the population is female. How can we design facilities that cater to them if we don’t have female perspectives in our teams?’

Diversity is also a cornerstone of innovation. Something that Jack is acutely aware of.

‘Doing the same thing repeatedly stifles innovation. And innovation is essential for keeping your business competitive.

‘Your company is missing out on a massive pool of potential by focusing solely on men.’

So, if your workplace’s gender balance needs addressing, where can you start?

‘You must actively decide, as a business, to appoint more women,’ Jack advises. ‘And once that critical decision is made, you must take the time to understand the barriers that prevent them from entering and thriving in your business. Then make a plan to address them.’

Want to encourage more women to join your industrial property agency? Discover how with WIN’s report, Through the Looking Glass.